The Story Behind the Negroni Month Shirt
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From vintage football to Negroni
For Negroni Month, we wanted to create something that felt like more than just a piece of merch. So, we teamed up with our friends at Natural Selection Design to create a limited-edition football shirt inspired by Rudy’s, Negroni and our love of classic football kits.
Taking cues from the bold graphics, colours and distinctive silhouettes of vintage ’80s football shirts, Dan and Jack at Natural Selection Design brought together a mix of football and Negroni references to create something that felt right at home at Rudy’s.
Hear from Dan and Jack about the inspiration behind the shirt and how the design came together.
Designed with the details in mind
The design takes inspiration from the iconic shape of our Rudy’s Negroni glass, alongside the details and visual language of classic football shirts. From the typography and graphics to the smaller touches throughout, every element was considered to make the shirt feel distinctly Rudy’s while still looking like a proper football kit.
We caught up with Dan and Jack from Natural Selection Design to hear more about the inspiration behind the shirt, how they approached the design and the details that bring it all together.
Watch the Instagram video above to hear the story behind the shirt, straight from the people who designed it.
Negroni Month Shirt
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